Free messages from click-to-WhatsApp ads
When a customer comes from your ad, a reply within 24 hours opens a window of up to 7 days in which every message is free. The conditions, and where the inbox shows it.
Updated 30 October 2026
When a customer taps your click-to-WhatsApp ad and sends you a message, Meta can make your messages to that customer free for a while. Meta calls this the free entry point window.
- The customer messages you from your ad, using WhatsApp on an Android phone or an iPhone. A message from WhatsApp Web or the desktop app does not count.
- You reply within 24 hours of their message. That reply is free.
- Your reply opens the free window, starting from the moment you sent it. It can stay open for up to 7 days.
- While it is open, Meta charges nothing for marketing, utility, authentication or service messages to that customer.
The ad itself is paid separately, through Meta’s ads tools. When the window closes, the normal per-message rates apply again.
In Connectify
- A chat that started from an ad carries an "AD" badge in the conversation list.
- Its header shows "From ad:" with the ad’s headline, then "Reply within 24h to open the free window" until you reply, and "Free messages until …" once the window is open. That time is the latest the window can stay open.
- The dashboard’s "From ads" tile counts the chats from ads in the last 7 days.
Some older Meta pages still describe this window as 72 hours. Meta’s developer pricing page, updated on 30 September 2026, gives up to 7 days, and Connectify follows that page.